Go to CVS and stock up on better than free eye shadow with the coupons:
Buy 2 Maybelline Expertwear Eye Shadows $4.19 each
Total = $8.38
Use the $2/1 Maybelline cosmetics coupon from the magic coupon machine
Use two $1/1 Maybelline eye shadow or brow product coupons found in the 1/28 RP
Pay $4.38
Get back a $5 EB
Final cost = FREE + 62ยข Money Maker!