National Blog Campaigns

Laura Thornquist has a strong network of blog associates and has leveraged that to build very successful influencer programs for national retailers. See below for examples of her campaigns.  Current clients include Albertsons, Market Street, Sally Beauty, Big Fish, Roma Boots + more.

For a quote, please email mydallasmommy@gmail.com

Here are some recent campaign results performed by Laura Thornquist & team:

Grocery Chain Anniversary Sale 

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Objective:

Large grocery chain sponsors content generated from leading influencers to drive buzz, awareness, foot traffic and an overall increase in sales

Target

Women 25-54

Medium

Sponsored Blog Posts and Social Media content with Family, Coupon/Deal, Food and Lifestyle Influencers

Methodology:

1) Leverage a network of expert bloggers to blog several times about the sale during a two week duration, what they love about the grocery store, recipes, etc.

2) Engage users across multiple platforms using social media and blogs

RESULTS: 51MM Impressions (combined blog post & social media impressions) 900 + Posts

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Grocery Chain Co-op Example


Screen Shot 2014-09-19 at 4.06.14 PMObjective:

Grocery sponsored content to support the biggest Rubbermaid promotion of the year with 50% off the entire line of Rubbermaid products.

Target:

Women 25-54

Medium:

Sponsored blog posts and social media content with Family, Coupon/Deal, Food and Lifestyle Influencers

Methodology:

1)Leverage a network of expert bloggers to blog once about the sale

2)Engage users across multiple platforms using social media

RESULTS: 2.29MM Impressions

39 Posts

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Daily Boutique Deals