National Blog Campaigns

See below for examples of campaigns.  Current clients include Albertsons, Market Street, Sally Beauty, Big Fish, Roma Boots + more.

For a quote, please email mydallasmommy@gmail.com

Here are some recent campaign results:

Grocery Chain Anniversary Sale 

Screen Shot 2014-09-19 at 3.57.12 PM

Objective:

Large grocery chain sponsors content generated from leading influencers to drive buzz, awareness, foot traffic and an overall increase in sales

Target

Women 25-54

Medium

Sponsored Blog Posts and Social Media content with Family, Coupon/Deal, Food and Lifestyle Influencers

Methodology:

1) Leverage a network of expert bloggers to blog several times about the sale during a two week duration, what they love about the grocery store, recipes, etc.

2) Engage users across multiple platforms using social media and blogs

RESULTS: 51MM Impressions (combined blog post & social media impressions) 900 + Posts

Screen Shot 2014-09-19 at 3.57.31 PM

 

 

 

 

 

 

 

 

 

Grocery Chain Co-op Example


Screen Shot 2014-09-19 at 4.06.14 PMObjective:

Grocery sponsored content to support the biggest Rubbermaid promotion of the year with 50% off the entire line of Rubbermaid products.

Target:

Women 25-54

Medium:

Sponsored blog posts and social media content with Family, Coupon/Deal, Food and Lifestyle Influencers

Methodology:

1)Leverage a network of expert bloggers to blog once about the sale

2)Engage users across multiple platforms using social media

RESULTS: 2.29MM Impressions

39 Posts

Screen Shot 2014-09-19 at 4.00.30 PM